The opening of Philippe Model’s new showroom in Milan



I’m extremely proud of the evolution of this exceptional brand and filled with optimism about its future. Philippe Model can in fact rely on strong creative roots and has managed to turn the synergy between Parisian allure and made in Italy artisan craftsmanship into the key for its success.

The Via Bigli office/showroom has positively impressed both journalists and guests: the location stretches through four display halls that unveil the quintessentially French spirit of the brand through the choice of flooring – fishbone wood parquet – and a refined boiserie hand-painted by the artist Philippe Model himself: a colourful tribute to the hues and shades of the city of Paris.

In an interview for WWD I described the strategy through which we want to build the international development of the brand in the next five years.