About Me

bottone freccia

I am an entrepreneur, a sportsman and for some time now also a youtuber. But I am also an art lover, an incurable wonderer and, above all, I am the father of three children. All this has made my life an exciting adventure, always in search of what is new and disruptive. I like to quote Fr Giussani:


I can say that I have made it my mantra, it describes my way of dealing with life, from sport to work, from career to free time.

Alessandro Benetton Tedx


Alessandro Benetton

After studying in the United States, between Boston University and Harvard, and after an experience in finance at Goldman Sachs, at the age of twenty-eight I founded 21 Invest, which at the time was a pioneer of private equity in Italy, and today is an international group with offices in Treviso, Milan, Paris and Warsaw. A choice that is well reflected by the words bravery, independence and discontinuity, which are very close to my heart because they represent my path and what I try to be every day.

Bravery was what I needed to leave the family business and face the unexplored, marking a new path. Independence was the real spark that led me to the choice of doing business on my own two feet, imagining an autonomous future for myself.

And, finally, I embraced discontinuity, the ability to turn the page and manage changes, in life as in the companies owned by the group, which today boast a total of almost 2 billion euros in turnover and 10,000 employees.

Logo 21Invest

21 Invest today represents all this, but also sustainability, another fundamental driver for the investments of the group, which does not look at short-term economic indicators, but at long-term growth and at the creation of shared value for all stakeholders, as promoted by Michael Porter with his Shared Value initiative, of which 21 is a member.

Logo Cortina 2021

The Alpine World Ski Championships: a strong passion and a long tradition, which I am proud to have carried forward as the President of the Cortina 2021 Foundation.

Cortina 2021